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VR Wearing Cows. Because why the heck not… Apparently humans are not the only ones that see value in VR. In recent news, farmers in Moscow have strapped Virtual Reality headsets on their cows in an attempt to boost their moooooooooooooods. Oh, and of course to see if milk production would improve. During the project, the cows were subjected to a stimulated summer field with colors that were calibrated to the animal’s eyes. This gave them a more pleasing landscape than the crazy Russian weather. Before everyone gets upset about mounting these on the cattle, they have been designed to fit their structural features in order for maximum comfort.

VR Wearing Cows Geek Impulse
Ministry of Agriculture and Food of the Moscow Region

The combination of many years of experience and technology is the key to sustainable development of the industry. To solve pressing problems in milk production, experts are increasingly being involved not only in specialized fields, but also specialists in the field of IT technologies. In addition to physical needs, researchers began to pay more attention to the emotional state of animals. Examples of dairy farms from different countries show that in a calm atmosphere, the quantity, and sometimes the quality, of milk increases markedly.

Ministry of Agriculture and Food of the Moscow Region

The research begs a few questions. Why not just put the cows in fields more often? How do you deal with battery life? And is there a risk of disturbing cows when you take their headsets off and show them a dreary reality? It is basically saying that this is a solution to a problem for which humans have created. When looking at the bigger picture the implications of this research may prove to be useful for places where the cow’s milk and meat are needed but lack the appropriate seasons to facilitate these needs.

Sources: The Moscow Times, Interfax (not translated), MSH (Not Translated)

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