Toyota Motor Corporation

Toyota Motor Corporation Geek Impulse Japan
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Toyota Motor Corporation Geek Impulse Japan

Toyota is a Japanese automotive company that manufactures and markets vehicles to over 170 countries and regions.


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Toyota is a company that is operating its business with a focus on vehicle production and sales.

Toyota completed its A1 prototype passenger car and G1 truck in 1935. First export of a Toyota car (G1 truck) occurred in 1936 and Toyota established its logo during the same year. By 1938, it started the production of G1 truck. In 1957, Toyota exported Japanese passenger car ‘Crown’ to the United States for the first time. Toyota Motor Sales, U.S.A. was also established in 1957.

In 1985, Toyota’s cumulative exports reached 20 million units, and its annual overseas output exceeded 3 million units in 1999.

As of the end of Dec. 2013, Toyota conducts its business worldwide with 52 overseas manufacturing companies in 27 countries and regions. Toyota’s vehicles are sold in more than 160 countries and regions.

Toyota today manufactures a diverse line-up of vehicles all over the world, including sport utility vehicles, commercial vehicles, and more.

Toyota was founded in 1937 by Kiichiro Toyoda and is headquartered in Aichi.


A Message from the President of Toyota

Over the past century, an estimated 15 million horses in the United States were replaced by the same number of cars. We may now be facing a paradigm shift of equal, if not greater, magnitude. Every day, I am reminded anew that the automotive industry has truly entered a once-in-a-century period of profound transformation.

Electrification, automation, connectivity, sharing—technological innovation in these and other areas is advancing rapidly. A contest with new rivals, under new rules of competition—not to win or lose, but to survive or perish—is now beginning.

I am determined to transform Toyota from a car-making company into a mobility company. This means that Toyota will provide all kinds of services related to transportation to people around the world.

About two years ago, a Paralympian told me something that greatly influenced how I think about mobility. She said, “Since I lost my future to a car accident, I have hated cars. But today, hearing that Toyota will sponsor the Paralympic Games, I realized that cars could also help rebuild my future.” On another occasion, Sir Philip Craven, a former President of the International Paralympic Committee and current independent director of Toyota, told me, “Freedom of movement is key to enabling the physically challenged to more actively participate in society.”

Conversations like these have reaffirmed my belief that mobility for all—bringing the joy and freedom of movement to all people—is the goal that we must work toward as an automotive company.


As we move forward we must also always keep in mind the importance of creating mobility that will be beloved. People feel a unique attachment to their cars. As a company whose roots are in making cars, Toyota will therefore remain committed to ensuring that the mobility it offers will inspire love.


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