Starbucks Reserve Roastery in Tokyo is Insanely Popular
The world’s biggest Starbucks Reserve Roastery opened in Nakameguro on the 28th of February – just in time for cherry blossom season peak popularity!
We went to see how it was a few weeks after opening, and even before the full bloom of Sakura, there was a 3 hour wait in the afternoon. The queue system is very organized, so make sure you read below to figure out the system!
The roastery itself is both impressively large and wonderfully integrated into the area. The design of the Japanese cedar wood tiers helps the building look light, not dominating the area. The entire inside is a celebration of Japanese culture and nature, from the 17 meter cherry blossom copper roasting cask, to the origami-like ceiling.
The impressive copper structure is the main event of the building, being where the coffee beans rest before being used or packaged. Roasting up to 1800 kilograms a day, this is certainly an extravagant way to monetize your manufacturing. But continuing up and further into the store the sheer variety of things for sale becomes clear.
There is a whole floor dedicated to Teavana, with a very photogenic wall of teas and cups, the menu has a huge variety, including matcha fondue and a cotton candy “Golden Sky Black Tea”. The roastery serves cocktails, desserts, baked goods, exclusive sakura drinks items and more. Of course, there are also events and experiences to attend, though they’re a little pricey.
The Starbucks Reserve Roastery is definitely a day out, even if you don’t go for an event. With so many floors and so much to try, go hungry and go early. You must first get a ticket that gives you a time to get in line. To get your slot, you button mash at the small ticket office nearby, just down the road. You can scan the QR to find out when you’ll be called. We got there about lunchtime and the wait was 3 hours until we could join the queue!
Once you have your ticket, return at the time and you’ll be let in by the security guards. It’s no wonder there are so many when it’s such a popular place, and right on the cherry blossom river, too.
Getting there is a little tricky, as the main stations aren’t that close. But the walk from Shibuya station is 15 minutes and very pretty if you go the back way.
Address: 2-19-23 Aobadai, Meguro-ku, Tokyo / 東京都目黒区青葉台2-19-23
Are you planning on going? Let us know what you get in the comments! Are you going for coffee, tea, or alcohol?!