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Sony Coporation Geek Impulse

Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment and financial services.


Social Media & Website

Twitter, Instagram, Facebook, Website


Purpose

Fill the world with emotion, through the power of creativity and technology.

Values

Dreams & Curiosity

Pioneer the future with dreams and curiosity.

Diversity

Pursue the creation of the very best by harnessing diversity and varying viewpoints.

Integrity & Sincerity

Earn the trust for the Sony brand through ethical and responsible conduct.

Sustainability

Fulfill our stakeholder responsibilities through disciplined business practices.


History

In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, the predecessor of Sony) started as a small company with capital of just 190,000 yen and approximately 20 employees. Founder Masaru Ibuka said the purpose of setting up the company was to “establish an ideal factory that stresses a spirit of freedom and open-mindedness that will, through technology, contribute to Japanese culture.” Symbolizing Sony’s spirit of challenge to “do what has never been done before,” the company has continued to release countless “Japan’s first” and “world’s first” products.


Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music, and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world.


Electronics

The Corporation is the electronics business unit and the parent company of the Sony Group. It primarily conducts strategic business planning of the group, research and development (R&D), planning, designing and marketing for electronics products. Its subsidiaries such as Sony Global Manufacturing & Operations Corporation (SGMO; 4 plants in Japan), Sony Semiconductor Manufacturing Corporation (7 plants in Japan), Sony Storage Media and Devices Corporation, Sony Energy Devices Corporation and its subsidiaries outside Japan (Brazil, China, UK (Wales), India, Malaysia, Singapore, South Korea, Thailand, Ireland and United States) are responsible for manufacturing as well as product engineering (SGMO is also responsible for customer service operations). In 2012, Sony rolled most of its consumer content services (including video, music, and gaming) into the Sony Entertainment Network.


Audio

The company produced the world’s first portable music player, the Walkman in 1979. This line fostered a fundamental change in music listening habits by allowing people to carry music with them and listen to music through lightweight headphones. Walkman originally referred to portable audio cassette players. The company now uses the Walkman brand to market it’s portable audio and video players as well as a line of former Sony Ericsson mobile phones. The Japanese compan utilized a related brand, Discman, to refer to its CD players. It dropped this name in the late 1990s.


Computing

Sony produced computers (MSX home computers and NEWS workstations) during the 1980s. The company withdrew from the computer business around 1990. They entered again into the global computer market under the new VAIO brand, began in 1996. Short for “Video Audio Integrated Operation”, the line was the first computer brand to highlight visual-audio features. Sony faced considerable controversy when some of its laptop batteries exploded and caught fire in 2006, resulting in the largest computer-related recall to that point in history. In a bid to join the tablet computer market, the company launched its Sony Tablet line of Android tablets in 2011. Since 2012, Sony’s Android products have been marketed under the Xperia brand used for its smartphones. On 4 February 2014, Sony announced that it would sell its VAIO PC business due to poor sales and Japanese company Japan Industrial Partners (JIP) will purchase the VAIO brand, with the deal finalized by the end of March 2014. Sony maintains a minority stake in the new, independent company.


Photography & Videography

Sony offers a wide range of digital cameras. Point-and-shoot models adopt the Cyber-shot name, while digital single-lens reflex models are branded using Alpha. The first Cyber-shot was introduced in 1996. At the time, digital cameras were a relative novelty. Sony’s market share of the digital camera market fell from a high of 20% to 9% by 2005. Sony entered the market for digital single-lens reflex cameras in 2006 when it acquired the camera business of Konica Minolta. Sony rebranded the company’s line of cameras as its Alpha line. Sony is the world’s third largest manufacturer of the cameras, behind Canon and Nikon respectively. There are also a variety of Camcorders which are manufactured by Sony.


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