June 29, 2022


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Maison Valentino’s Pierpaolo Piccioli painted the runway in his customized Pantone color — ‘Crimson PP’

2 min read

It used to be an all crimson roughly a fall/iciness display for Valentino‘s ingenious director and visionary Pierpaolo Piccioli. For the logo’s presentation at Paris Style Week this yr, the whole thing used to be stripped down to at least one color — crimson — in amount, vivacity, and audacity, now not observed earlier than from the home, or any main model label in fresh historical past.

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However, it used to be now not simply any crimson. Piccioli collaborated with the Pantone Color Institute to create a customized crimson coloration this is now named ‘Crimson PP’, after the fashion designer. As in line with the logo’s authentic Instagram account, “The entire endless probabilities, enveloped in one hue.”

Now not best did the logo exchange its Instagram profile image to a crimson Valentino brand, and paint their social media feed crimson, portions of Paris have been additionally handled as a canvas as the gathering identify flashed on surfaces around the town. The display itself used to be held in Carreau du Temple.

Additional, to crystallise the aim of the gathering into phrases, novelist and visible artist Douglas Coupland wrote particular passages which culminated into an unique booklet as a call for participation to the display.

The purpose of the fashion designer at the back of stripping down the palette to only one vivid, vigorous crimson — which is “the color of affection, neighborhood, power, and freedom” — used to be to eliminate the visible engagement with color to ask the attention, all eyes, at the craft, element, and individuality of each and every design, unpacking the numerous probabilities of a monochrome assortment. It used to be a possibility to have fun texture and silhouettes featured within the assortment – the whole thing from jacquard to sequins and 3-d cut-outs in addition to micro fabrics.

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The fashions in addition to the logo’s ambassador and entrance row visitor Zendaya wore platform-heeled over-the-knee boots but even so sporting remark equipment within the type of mini baggage.

pierpaolo piccioli, zendaya, paris fashion week 2022, valentino Zendaya and Pierpaolo Piccioli, who’s dressed in a ribbon in reinforce of Ukraine, pose for photographers after the Valentino Able To Put on Fall/Iciness 2022-2023 model assortment. (Picture by way of Vianney Le Caer/Invision/AP)

The gathering additionally featured any other subset of all-black items. Publish the display, Pierpaolo emerged to take the bow from amidst the ocean of crimson in a black hoodie and trousers with a ribbon of Ukrainian colors pinned on his chest, in harmony with Ukrainians who proceed to stand Russian attack.

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