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Blooming from Feb 15th, 2019, the Sakuraful Series at Starbucks is as vibrant and short-lived as the season itself. The Frappe is only available till February 27th, so best to get one asap if you have yet to try it.

Starbucks Sakura Season Geek Impulse Japan

The latte is available until March 19th, and the merchandise comes in two waves, available until sold out. Wave one, themed on “Sakura in the morning chill”, is available from February 15th. Wave two, themed on “sunny afternoon sakura vibes”, will be on sale from February 25th.

You can find a list of prices here.


We tried both the latte and the Frappe this year, and are more impressed with the frappe overall. In previous years the warm, pink, sakura milk has had some exciting toppings, but this year it’s not as seasonally reflective as before. If you fancy some warm sakura flavored milk, then this one is for you, but in terms of color, texture, and theme, the Frappuccino wins out.

Starbucks Sakura Season Geek Impulse Japan

A generous helping of sakura jelly, combined with the sakura flavored frappe on top makes for an attractive and tasty treat. Do make sure to give it a good stir though, since the syrup collects at the bottom.

Starbucks is, of course, decked in pink (sakura season is even more seasonal than Christmas in Japan!), and they have an assortment of sweet treats to pair with your drink. The roll pie is a non-overpowering accompaniment!

If you’re looking for a more classic sakura taste, however, we recommend the Shake Shack “Shack-ura” that is running until the end of the month. Read more here!

Are you a Sakura fan? What is your favorite seasonal drink or food?

Starbucks Sakura Season
Running: February 15, 2019 – February 27, 2019

Available: At most Starbucks branches across Japan

*The Sakura Full Milk Latte will be sold until March 19, 2019.

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