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Partnered with renowned architecture and design firm Gensler, management agency GSD Group is pleased to unveil the shared vision for the groundbreaking Flagship Atari Hotel that pay homage to the history of video games, modern technology, and esports culture. Atari Hotels aim to completely reinvent the hotel experience, with venues set to feature state of the art entertainment options, cutting-edge amenities, and video game tech — including immersive AR/VR experiences, arcades, nightclubs, restaurants, and more.

Flagship Atari Hotel Geek Impulse

Here is what we know so far about Amenities:

  • The latest in video games — new titles, consoles, hardware, and peripherals
  • Exclusive Atari Hotels merchandise
  • Retro-style gaming arcades
  • State of the art esports multiplex
  • Pop-culture-themed bars and a traditional-style speakeasy and nightclub (for adult guests)

This Flagship Atari Hotel definitely gives me Cyberpunk vibes. I will definitely stay here and with any luck be invited as a member of the press to its opening in 2022.

“Like Atari’s legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests,” said Shelly Murphy, Managing Partner, GSD Group. “From our virtual interactive world to the physical locations, every element of Atari Hotels will offer a unique and authentic experience for everyone.”

Flagship Atari Hotel Geek Impulse

“We are excited to join GSD Group on this journey to create a completely new kind of immersive experience with the debut of Atari Hotels,” says Tom Ito, Global Hospitality Director, Gensler. “We assembled a multi-disciplinary design team with experts from hospitality to branding, sports, and digital experience design to develop a dynamic brand that is unmatched in the hospitality industry.

“I have seen the vision that GSD Group has for Atari Hotels, and they are poised to shatter the perception of what hotels can be,” said Fred Chesnais, CEO of Atari®. “Atari Hotels will create a world that caters to gamers of all ages and experience levels, giving them a place to call home — a groundbreaking experience that shares Atari’s legacy of innovation.”

About GSD Group:

Based in Scottsdale Arizona, GSD Group is an innovation and strategy group with extensive experience in finance, education, and entertainment, focused on creating innovative verticals with legacy brands. Atari Hotels is inspired by the legacy and creativity of iconic video-game pioneer Atari®. Atari Hotels will deliver a first of its kind hospitality endeavor designed around the culture of gaming, blending the past, present, and future of video and immersive entertainment that offers guests a one-of-a-kind hospitality experience, complete with state of the art gaming amenities. To learn more, visit www.atarihotels.com and www.gsdgroupllc.com.

About Gensler

Gensler is a global architecture, design, and planning firm with 50 locations and more than 6,000 professionals networked across Asia, Europe, Australia, the Middle East, and the Americas. Founded in 1965, the firm serves more than 3,500 active clients in virtually every industry. Gensler designers strive to make the places people live, work and play more inspiring, more resilient, and more impactful. Learn more at www.gensler.com.

About Atari

Atari® is an interactive entertainment company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment, and licensed products. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, PONG®, and RollerCoaster Tycoon®. Atari has offices in New York and Paris. Visit us online at www.atari.com.

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