Cartoon Network (CN for short) is an American pay television channel owned by Warner Bros., a subsidiary of AT&T’s WarnerMedia.
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The channel was launched on October 1, 1992, and primarily broadcasts animated television series, mostly children’s programming, ranging from action to animated comedy. It operates usually from 6:00 AM to 8:00 PM (ET/PT) every day and is primarily aimed at children and young teenagers between the ages of 7 to 15; however, it also targets older teens and adults with mature content during its late night daypart block, Adult Swim, which is treated as a separate entity for promotional purposes and as a separate channel by Nielsen for rating purposes. A Spanish language audio track for select programs is accessible via second audio programming (SAP); some cable and satellite companies offer the Spanish feed as a separate channel by removing the main English-language audio track. It is also the sister channel of Boomerang.
As of January 2016, Cartoon Network is available to approximately 94.0 million pay television households (80.7% of households with television) in the United States.
Much of Cartoon Network’s original programming originates from the network’s in-house studio, Cartoon Network Studios. Beginning as a division of Hanna-Barbera, this studio would produce some of the network’s earliest original series, including Dexter’s Laboratory, Cow and Chicken, I Am Weasel, Johnny Bravo, and The Powerpuff Girls. Cartoon Cartoons was once the branding for Cartoon Network’s original animated television series, but it has seldom been used by the network by 2003. The name was eventually discontinued in 2008.
By the early 2000s, Cartoon Network had established programming blocks aimed at different age demographics. The shows broadcast during the early morning had preschoolers as their target audience and mostly had prosocial behavior as a theme. The Toonami programming block featured later in the day, mostly included anime shows and its target audience was tweens and teenagers. Prime time shows mostly included classic cartoons, featured as part of The Tex Avery Show, The Chuck Jones Show and The Bob Clampett Show. Preschool programming was discontinued by 2008.
Current programming blocks
Adult Swim – A night time program block aimed at young adults, which airs content unsuitable for children. It does not feature any advertising for Cartoon Network programming and, due to its long runtime and different demographics, is branded as a separate channel. Adult Swim airs a mix of live-action and animated comedies, including both original series such as Rick and Morty and Aqua Teen Hunger Force, as well as acquired programming like FOX shows and Japanese animation, aired under the Toonami branding. Adult Swim is currently broadcast daily from 8:00 p.m. to 6:00 a.m. ET/PT; its starting time has changed various times, from 11:00 p.m. to 10:00 p.m. to 9:00 p.m. and to 8:00 p.m.