July 2, 2022


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‘By no means imagined such reputation’: Mammikka, the day-to-day salary labourer, who broke the web along with his photoshoot

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Final week, a 60 yr outdated day-to-day salary labourer — Mammikka — from Kerala’s Calicut discovered fast web reputation as his photoshoot for a marriage go well with corporate went viral on social media.

The aesthetically shot photos by means of photographer, videographer and graphic clothier Shareek Vayalil Shk, who may be the founding father of SHK Virtual Wedding ceremony Studio, have been to begin with shared on Instagram. “Mammikka is my neighbour; he has a unique pictures glance, and was once therefore a herbal selection,” Shareek instructed indianexpress.com.

However did Mammikka ever be expecting such comments? Again from day’s paintings, the instructed this outlet that the theory for the shoot was once mentioned just about 4 years in the past. “Now that the time had come, we shot. However I had by no means imagined {that a} the sort of easy photoshoot may earn me such a lot reputation”.

“It was once handiest when the photographs was well-liked on the net, and the scoop broke out in media, that I realised it had turn into a large match,” Mammikka mentioned.

Within the photos, Mammikka posed for an commercial for Shareek’s corporate, Your Selection, having a look dapper in fashionable blazers and sun shades. He was once even observed conserving an iPad in his palms to offer the glance a proper contact.

Reacting to the photographs, Shareek mentioned that the graceful avatar of his buddy may also be known as “Mammikka 2.0”.

Sooner than the photoshoot, the 60-year-old who earns Rs 600-1,000 an afternoon, underwent a makeover which was once captured in a video. For the makeover, make up artist Majnas Arambram helped.

Some web customers additionally identified Mammikka’s uncanny resemblance to Tamil actor Vinayakan.

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mammikka Tea time for Mammikka along with his buddy and photographer Shareek Vayalil Shk (Supply: Shareek Vayalil Shk/Instagram Tales)

How do they know every different? “He’s my highest buddy since formative years. As soon as, when I used to be about 9 years outdated, I went for a swim within the river and was once nearly swept away. He was once the one that stored me. We’ve had a excellent bonding since then,” chuckles Shareek.

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