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The Society for the Promotion of Japanese Animation Celebrated the 27th Anime Expo


Anime Expo - Geek Impulse
© Anime Expo 2018



Over 110,000 fans of Japanese pop-culture came to the Los Angeles Convention Center this past week. Even with the heat wave, they came to experience Anime Expo (AX), the largest celebration of anime pop culture in North America. The event is hosted by The Society for the Promotion of Japanese Animation (SPJA) The massive event was held over five days ( July 4 – July 8 ). The economic impact for the city of Los Angeles businesses and hotels is $100 million. Fans from over 70 countries attended AX. 


Anime Expo 2018 - Geek Impulse


More than 150 guests and industry appearances, Guests of Honor, performers, voice actors, and creators were on-site to interact with hordes of fans. Film premieres, sneak peaks, and special performances were abundant. Dedicated cosplay ares were set up to allow for photo opportunities of classic poses. Concerts were going on in different areas along with fashion shows and panels. There was more than a generous amount of immersive experiences for the celebration of Japanese Pop Culture. 


Anime Expo - Geek Impulse
© Anisong World Matsuri


Fans came together to share their passion and make new friends. Each day was carefully thought out and planned to ensure each attendee got a the highest quality experience. As a result, those in attendance got to experience  524 Exhibitors covering 171,000 sq ft. A total of 900+ hours of programming. Anime Expo Live Streamed the event for the second year in a row showcasing 50+ hours of content globally. A special mention goes to the volunteers at the event. 1,700 volunteers collectively put in 80,000 hours throughout the week to ensure the effectiveness of the event. 


Anime Expo - Geek IMpulse


The Geek Impulse Team attended and had an epic time. We interviewed a couple of influencers and industry guests and it was an honor to do so. The coordination from staff and volunteers made our press experience a fantastic one. Anime Expo truly is the premiere event for Anime fans everywhere and those who appreciate Japanese Pop Culture. We are excited to return next year and will continue to bring you great content. 


Here is a little something from the CEO Ray Chiang:


“We are thrilled to have another successful Anime Expo under our belt,” said Ray Chiang, CEO of The Society for the Promotion of Japanese Animation. “Each year we strive to deliver unforgettable experiences to the fans, From the unparalleled performances at Anisong World Matsuri and m-flo presents OTAQUEST LIVE to the remarkable cosplay costumes, popular Lounge 21 and film premieres like My Hero Academia; Two Heroes and the XOGENASYS pilot, we truly had some of the best and noteworthy talent in the industry to help make AX 2018 such a success.”




Concerts: Anisong World Matsuri; Three massive nights of concerts featuring nine global acts included a powerful collection of fan-favorite performers including Aimer, AKB48 Team 8, THE IDOLM@STER CINDERELLA GIRLS, iRis, Yuki Kajiura, May’n, Shoko Nakagawa, andSanketsu-girl Sayuri. In addition, school idol group Aqours (Love Live! Sunshine!!) performed their first-ever full-length solo concert in the United States.


m-flo presents OTAQUEST LIVE powered by LDH USA with the legendary hip hop trio m-flo, superstar collective PKCZ®, and world renowned producer Yasutaka Nakata were joined by fan favorites including Crystal Kay, TeddyLoid, YUC’e, Hachioji P, and Masayoshi Iimori.


20 World & US Premieres:  Something for the cinephobes, Anime Expo featured a plethora of films making their debuts, such as “MY HERO ACADEMIA” the Movie: The Two Heroes Subtitled, Flavors of Youth, Attack on Titan Season 3Liz and the Blue Bird, and XOGENASYS.


Guest of Honors: Many industry guests shared their knowledge and passion with attendees including Guests of Honor Go Nagai, Hiromi Wakabayashi, Mari Okada, Sean Danconia, Santa Inoue, and SUSHIO.


Artist Alley: A fan-favorite, the largest gathering of amateur and semi-professional artists at any convention, featured more than 500 artists from across the US and all over the world who showcased their original artwork, prints, crafts, clothing and comic collections.


Anime Expo 2019 is scheduled for July 4 – 7, with Pre-Show Night on July 3. 4-day badges for AX 2019 are now on-sale for $80, with the remaining Premier Fan badges to be released at a later date.


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