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1985 Launch of The NES Geek Impulse Nintendo Entertainment System

What New York City Looked like during the 1985 Launch of The NES.


In 1985 on October 18th, the Nintendo Entertainment System was released. At the time, no one really knew just how influential this console or company would be in the world and especially to gaming in particular. There was a limited release by the company in New York City. When it comes to timing being a large part of success, Nintendo picked the right time. The gaming industry in America at this time was not doing very well. Atari, Mattel and Coleco Vision System.

At the time the retailers didn’t want to listen to a startup called Nintendo of North America. They kept telling everyone in the retail industry that their parent company in Japan released a console called the Famicon which was a massive hit. During this time as the gaming industry was on the decline, it was perceived that the future was computers. laying video games didn’t seem to be something that would register with the market anymore. Luckily, Nintendo President Hiroshi Yamauchi, whose grandfather had started Nintendo as a playing-card company was confident in the quality of the NES. As a result, he decided to have his launch in the most difficult market of all, New York City.


  • 1985 Launch of The NES Geek Impulse Nintendo Entertainment System
  • 1985 Launch of The NES Geek Impulse Nintendo Entertainment System
  • 1985 Launch of The NES Geek Impulse Nintendo Entertainment System

17 games were included in the 1985 Launch of The NES:

  • Duck Hunt (included with console)
  • Gyromite (included with console)
  • 10-Yard Fight
  • Baseball
  • Clu Clu Land
  • Donkey Kong Jr. Math
  • Excitebike
  • Golf
  • Hogan’s Alley
  • Ice Climber
  • Kung Fu
  • Mach Rider
  • Pinball
  • Stack-Up
  • Tennis
  • Wild Gunman
  • Wrecking Crew

In an article by the New York Times From 1988 by Douglas C. McGill, you can clearly see how popular the gaming system was.

For the uninitiated, the basic Nintendo system consists of a control deck that attaches to any television, transforming it into a screen that plays video games. This ”hardware” comes with a hand-operated ”joystick,” which the players use to control the on-screen video. This costs about $100. Then, there are ”software” game cassettes to be inserted in the control deck, which cost from $25 to $45 per game. When played, the game cassettes can take up to 70 hours to complete. Some 10 million Nintendo ”home video entertainment systems” have been sold in the United States in recent years and have sparked a firestorm of interest that toy industry experts

New York Times 1988

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